How Social Media Can Improve Business Intelligence?

We are all familiar with social media in this day and age. It is used by so many people around the globe and it helps connect everyone who is using the platform. A fact that is usually overlooked is how important social media is in terms of gathering information. Companies tend to use information that is obtained from social media to great effect when it comes to tailoring their business to increase customer satisfaction.

There are so many things you can do with the data you gather from social media such as obtaining an in-depth understanding of consumer experience through social analytics, tailoring your business to the needs of the consumers and monitoring the trends in the market. Therefore, you can conclude that social media is a powerful tool to improve business intelligence of your company. By business intelligence, we mean how companies analyse and collect data to fine-tune their marketing strategies, management and tactical approaches. You will be able to expand your company and raise brand awareness through the proper utilisation of business intelligence systems. There are so many reasons for you to incorporate social media into your business intelligence strategy. One reason is that you are able to have access to a lot of important information without having the need to store it in a separate place. The information on social media is already compiled into different categories and this simplifies the process of obtaining information.

Companies that have a thriving social media presence tend to increase their brand awareness. You will be able to expand your reach to a larger customer base by the utilisation of social media. You can use social media monitoring tools to monitor your consumer base and gain valuable insight. You will be able to develop a community of social media followers to your service or product and this can give you new insight into the industry. You will also be able to get an idea of what your competitors are doing and make sure that you are not left out of the new trends and practices. You will know the second there is a shift in the market and you will be able to adapt to those changes quickly without losing your followers.

You will have a front row seat to the preferences of the customers and you will be able to gain valuable information on customer demographics. You can identify the location, income, ages and other information about your customers that will help you offer a more personalised service. This will help you build a stronger rapport in your customer base and thereby, expand your reach. You can view more hereĀ

Getting The Word Out For Your Company Bake Sale

If your company has decided to have a bake sale to raise funds for whatever purpose it may be, one of the main things that you will need to get done is to make sure that you get the word out as soon as possible so that you will be able to draw in a good number of customers. Without the right people to buy your products you will not be able to have a successful business or a productive sale. There are many methods to get the word out, but selecting a few key ways that will be most effective would be best. Here are some ideas of what you can do.  graphic designer

Discuss the plan with the right people 

You should have a team from your company that will be in charge of all things pertaining to marketing and advertising. They should be the people who will liaise with the graphic design company Hong Kong to discuss ideas and plans. This way the rest of the team members will be able to spend their time in production and everything else that goes into making a successful bake sale.  

Make it attractive 

A bake sale is an attractive and fun event. To make sure that people know that they will be able to come and buy nice cookies, cakes and also have a good time you should make the flyers attractive. Then when you hand them out it will capture their attention. Make sure it is informative and colourful. A good graphic designer will not only be able to come up with something that is pretty and colourful but will actually make it so engaging that the viewer of the flyer will not want to miss the event. This will be one of the first things that your possible customer is going to see, therefore you want to ensure that the flyers will be impressive enough to actually make the people want to attend. Flyers are great as they can be placed at coffee shops and school cafeterias. This way you will be able to attract the right people to the event.  

Radio announcements  

Another effective method of getting the word out would be to employ the services of a local radio station. Most people tune into the local radio station in the mornings on their way to work and school. This would be a great time to let people know about a bake sale that they could possibly look forward to during the coming weekends. Not only are radio advertising effective, they can also reach a wide range of people. Since the radio station repeat these adverts time and time again, the likelihood of someone missing it would be slim. You can view more here

 These ideas will be great to get the right people to come and make your event a success.